Guest Post by Courtney Rosenfeld

PRK Williams Building Group specializes in custom, healthy, and quick move-in residential building, remodeling and general contracting. Connect with us today to learn more! (319) 538-2989

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When you start a new home-based business, your home takes on double duty as a place to live and a place to work. Now that you’re an entrepreneur, it might be time to build a bigger space to accommodate your new workload. Read on for some tips from the experts at PRK Williams Building Group on starting a business and moving to a bigger space at the same time.

Choosing the Right Location

Before you get packing, look for potential locations that have cost-effective and ideal business conditions. My Moving Reviews notes that an excellent residential area has certain qualities, while an ideal place to start a business has others. If you do your due diligence, you can find a place that has all, or at least most, of the qualities that go into making a place good both for living and for business.

Housing Costs and Your Business

Another significant part of moving while starting a business is the housing market in your new area. Consider the impact of the location on other living and business expenditures like commuting or shipping. Remember, your house is not just a house anymore; it’s a line on your business’s budget and needs to be treated as such.

Build a Home That Meets All Your Needs

Building a home that caters to both professional and personal needs requires a careful blend of design, functionality, and foresight. Such a home should feature dedicated spaces for work, ensuring that business activities do not interfere with family life, and vice versa. Incorporating soundproofing, high-speed internet, and ergonomic workspaces can foster productivity, while communal areas should be designed to encourage bonding and relaxation. Thoughtful considerations like separate entrances or dual-purpose rooms can further delineate the boundaries between work and home life. Ultimately, a well-designed home that meets these dual needs can provide a harmonious balance, ensuring that both career and family thrive side by side.

Moving Costs and Logistics

The relocation process requires you to plan and have all the necessary legal documentation, particularly if you’re crossing state lines. Consider hiring a moving company to handle these details. The right firm can easily help take care of the legal paperwork in addition to the physical workload.

Leverage Customer Data

Customer data is an invaluable asset to your small business. It provides insights into customer behavior, preferences, and trends, enabling you to make informed decisions and tailor your products or services to meet customer needs effectively. Proper customer data management is crucial in this process. It ensures the accuracy, consistency, and security of the data, thereby enhancing its reliability for decision-making. Effective data management also aids in compliance with privacy regulations, protecting your business from potential legal issues.

Marketing Your Business

Get money flowing to your new business by building and executing a marketing plan. Some tactics include:

Giving out free samples. Offering free products and complimentary services to potential customers could drive them to buy more of whatever you’re selling.
Using geotargeting tools online. When building your company’s online presence, include location-specific and geotargeted search engine optimization options on your website, social media pages, and in your ad campaigns.
Handing out pamphlets and business cards. Giving out pamphlets and business cards to neighbors or having a local store owner hand them out is an old-fashioned but effective way to drum up interest in your community.

Impact Networking points out that you can also hire an affiliate partnership company to help handle the marketing on your behalf.

Go Back to School

If starting your own business seems a little overwhelming, another option is to go back to school for a degree in IT. In fact, a bachelor degree in IT can offer focused training on specific skills or technologies. Such an online degree and associated certifications furthers your career and could give you an advantage over the competition by strengthening you with invaluable knowledge and insights into your field. And thanks to the flexibility of online programs, you can learn at your own pace, without being forced to take time off.

Selling Your Home

If you are already a homeowner, putting your current home on the market will make it easier to build and move — and hopefully generate some extra startup capital. Look for ways to improve the property’s value before listing it. Search for low-cost home remodeling and renovation projects that boost your home’s worth and create quick profits.

Starting a Business While Moving Is Possible

Starting a business while selling your home and building and moving to a new one is a big job, but it can be managed if you take the steps listed above, including investing in customer data management and marketing your business. Even if you choose to go back to school first, your business ownership dreams are possible.